Jeanie’s music studio
Project scope - Visual Identity
Designing for Jeanie's Music Studio was a balance of harmony and playful energy. I focused on creating a visual identity that not only sparks excitement in young students, but also communicates a sense of nurturing guidance and professionalism to parents. The result is a brand that is both energetic and approachable—a symphony of creativity that celebrates the joy of music for all ages.
This mood board effectively blends a sense of musical heritage with a playful, modern aesthetic. The colour palette is built around the strategic use of blue and orange, which are complementary colours. The high contrast between them creates a visual dynamic that is both striking and harmonious. Blue presents a calming and trustworthy presence. This is particularly appealing to parents, as it suggests stability, professionalism, and a serious commitment to education. Orange is a colour that symbolises creativity, enthusiasm, and joy, which directly appeals to the vibrant, imaginative world of children learning music. The delightful, sweet typeface creates a welcoming and exciting vibe, making the brand more family-friendly. The butterfly's journey from a caterpillar to its final form is a universal metaphor for growth, development, and transformation. For a music school, this directly symbolises a student's journey from a beginner to a confident musician. It represents the nurturing process and the beautiful outcome of dedicated learning.
